Banner Advertisement

The constant development of product in the market and the continuous innovation of technology have required or opened a new opportunity for the marketers to advertise their products to the target consumers. Today, the convenience of technology is being used not only for learning and entertainment, but also for selling products in the market. Today, banner advertisement or sometimes called as ‘web banner’ is one of the most effective ways of reaching the customers anywhere in the world.Just like other forms of marketing channels, banner ad has the ability to influence the consumers’ behavior and persuade them to buy the products that the society can see on the internet. However, the sudden decision of the customers to buy the product after seeing it on screen makes banner ad most effective among other marketing communications. Unquestionably, E-commerce is one of the products of technology. The evolution of technology has influenced the marketers as well as the con sumers to find other ways of selling and purchasing.Nowadays, online marketing has been the most efficient way for the marketers in reaching their consumers and even the potential customers of the products that are being offered in the market. Effective E-Marketing Campaign Effective online marketing does not depend on the appearance of the banner ad on the internet. Although e-commerce is efficient because it has the capability of reaching the market at any given time does not mean that the marketers should disregard the other important factors of marketing.Proper evaluation and marketing research are also done in order to have a successful business and appropriate profit at the same time. Thousands of products are already advertised online and many of them have succeeded in gaining customers awareness and loyalty and are even able to expand the business by targeting more markets and penetrating more countries. However, the convenience of using the internet for marketing requires g ood concepts with appealing and persuading effects to the buyers.In other words, functionality and design are both important in online marketing, but the strategies should still be present in order to reach the expectation of the company. Even though banner ads have been accepted in the society today, the company should still consider other factors that may affect the products, the consumers’ behavior, and the company itself. Some people prefer online shopping, some rarely browse the net to search for the product that could be bought in the market, and some are just being influenced by the appearance of the web banner.Consumers’ behaviors are not being considered only by the large manufacturers; in fact, online marketing can also be risky because the business firms may not be able to reach the expectation of other segments in the market. Creativity in making web banners is important in getting the attention of the online shoppers. Some of the banner ads are too colorfu l and filled with animation while some appeared to be very simple. The design of the banner ads may be based on the product category or company’s technique in attracting the potential buyers.As marketers, observing the banner ads of other products online may give them an idea on how are they going to execute the web banner of their products. It does not mean imitating the concepts of other companies, rather getting an idea on which banner ads have the most effective online campaign and which ads did not attract their attention while browsing the net. It is also necessary that the company knows what message they would like to convey to the online shoppers. The banner ads should contain not only the image of the product but also the significance and the brand’s unique selling proposition to get the attention of the market.Controlling the file size should also be considered by the online marketers in creating the web banners. Online campaign should consider the functional ity of technology in advertising their products. Some banner ads do not reach the anticipation of the marketers because they fail in the market. In other words, the web banners are often ineffective regardless of its good colors and animation. Huge banner ad does not guarantee a successful business for the company. Sometimes bigger ads have the bigger problems in appearing online because of its file size and loaded graphics and design (King, 2009). Efficiency of Banner AdsMany companies have already reached a high level of success in the marketplace with the help of e-commerce. While some companies were able to expand their businesses, some on the other hand have failed despite the excellent promises of online marketing. Undeniably, marketing is another great opportunity for the companies in the market. Aside from having the opportunity to gain an appropriate market share, they are able to work with technology and conform to societal changes at the same time. This new technique of a dvertising is now considered as most efficient and least costly marketing communication.The accessibility of computer has created a positive impact to both marketers and consumers. With each click, the marketers are able to gain profit and the consumers are able to shop without taking up too much time and effort. The flexibility of internet is an advantage for business transactions making the cycle of marketing easier and faster. Aside from having the order in just few clicks, the company is also able to measure the effectiveness of their online campaign. Through this technique, marketers may improve the banner ads or replace them if the company noticed that it is no longer effective (Superpages.com). The images of banner ad on the net help the company in gaining brand recognition from the consumers. The web banner has the ability to leave a trademark on the consumers’ minds and even encourage the customers to buy the product that is being advertised. Although banner ads can give the customers only limited information, many marketers and consumers are still relying on its efficiency (Warren, 2009). On the other hand, a web banner still promises great opportunities of product growth and business expansion. References King, J. (2009). 10 Tips for Creating an Effective Banner Ad Campaign.Microsoft Small Business Centre. Retrieved February 17, 2009, from http://www. microsoft. com/australia/smallbusiness/themes/sales-and-marketing/10_tips_for_creating_an_effective_banner_ad_campaign. mspx Superpages. com. (2007). Advantages of Online Marketing. Retrieved February 17, 2009, from http://advertising. superpages. com/learning/advantages-of-online-marketing. shtml Warren, S. (2009). Advantages and Disadvantages of Internet Marketing. Ezine Articles. Retrieved February 17, 2009, from http://ezinearticles. com/? Advantages-Disadvantages-Of-Inte