Rhetorical Analysis Essay Example for Free

Rhetorical Analysis Essay Aristotle’s two magnificent Children: Ethos the Spiritual Motivator, and Logos the Blunt Persuader Among the multiple appeals from Aristotle, there lies rhetorical analysis. Applying Aristotle’s appeals to present day advertisements breaks down all the aspects and qualities of each advertisement, thus identifying motive behind the color scheme to the emotion or lack of, behind the script. There are two different types of styles of writing that I’m going to talk about in this paper, Ethos and Logos. In this specific ad, there are examples of Pathos and Ethos used in order to have a successful advertisement. â€Å"Rhetorical approaches are concerned with the use of reason in efforts to persuade an audience, but not only with reason: they also consider the personal qualities, characteristics and skills of speakers† (Ellis). After looking at the ad for a long time and analyzing it, it’s clear that Figure Weight Loss means business. In this paper I am going to focus on the different aspects of Ethos and Logos and how they apply to the ad itself in broad terms, a side story of a girl named Shannon, and their three keen promises to make it safe, effective, and affordable for each client. In literary terms, Ethos can be referred to as a spirit that motivates ideas and customs, and it could also be traced back to times of economic change in ancient Palestine. In other literary terms, Logos means that you as the writer are persuading through reasoning. Even though that the advertisement isn’t a big one and is in a small reach magazine, it still packs a tremendous amount of meaning. When I was flipping through magazines I was getting bored because nothing was really eye appealing that’s when I decided to open up a Reach magazine because they usually have something or some things that are appealing and fun to look at. I was almost done flipping through the pages and I saw my two most favorite colors combined in such a unique way I didn’t even care what the ad was about, I stopped. Tying in with ethos, the advertisement the three physicians at the bottom right hand corner look serious and they give that sort of sense that it is okay to come to their place because they mean business and they know what to do. Tying logos to the advertisement is easy; the people at Figure Weight Loss offer an $89 first visit and free medication for the whole first month, that sounds like some good reasoning to me. â€Å"By Aristotle the systematic and technical definitions and uses of persuasion in both texts are analyzed in depth. Parallels are then drawn between the categories of persuasion used in the two texts and Aristotles philosophical categories of ethos and logos† (Kraus). The logic and reasonable qualities of the advertisement associate with Shannon, I would say if Shannon could do it then I can, but I’ve already lost 35 pounds in less than two months. However if Shannon and I can do this, anyone can. The story about Shannon is unclear, it just shows her on the ad and says that she lost 52 pounds. It doesn’t say what she weighed when she came in or her weight when she came out. However she still dropped the weight on the system created by Medical Doctors Raimi Carrigan, Robert Grober, and Greg Weckenbrock. Shannon was probably a regular woman that was overweight and went out to search for a solace. Shannon probably heard about this through a friend or went snooping around. Anyway Shannon found the spirit that ethos provides and felt motivated enough to consult a experienced physician and get started on their program to lose weight, and to become a better person. Logos can be applied because, Shannon was persuaded not only by the doctors at Figure Weight Loss, but she was also being persuaded by herself to get her life back on track†¦ and she did. â€Å"You make a choice in your life, and it affects you life in all the ways, good and bad† (Mayer). At their location in Edgewood Kentucky, the Medical Doctor’s basically have a 3-bullet point insurance policy. They ensure that their work and style is very safe, very effective, and rather light on the wallet. They also claim that you will see immediate results, they claim that they have been the best group for weight loss since 1999, and that they have the best-certified, and best trained physicians specializing in weight loss. â€Å"Physicians endorsed significantly more stringent weight loss goals for obese female patients than obese male patients. Regardless of patient gender, physician goals exceeded the 5–10% losses currently recommended† (Dutton). Ethos has a special place here because it takes the â€Å"safe, effective, and affordable† approach, and then brings it to real life. If you are on the wrong track like Shannon was, this ad should motivate you like it did her and get you where you need and want to be. Logos also has a special spot reserved here because if other companies aside from Proactive, Gillette, or Nike didn’t have famous people endorsing them like Carrie Underwood, Clay Matthews, or Tiger Woods, than those companies wouldn’t be as successful as they are now. I’m not saying that Figure Weight Loss has the potential to ever be as big as Nike is today, but they have Shannon, a living example of Figure Weight Losses’ success. Among the multiple appeals from Aristotle, there lies rhetorical analysis. Applying Aristotle’s appeals to present day advertisements breaks down all the aspects and qualities of each advertisement, thus identifying motive behind the color scheme to the emotion or lack of, behind the script. â€Å"Rhetorical Analysis can play in helping students to develop their knowledge and awareness about writing and in transferring their knowledge about writing to different tasks and contexts both in and out of the classroom† (Graff). Ethos and Logos come in all different shapes and sizes. Ethos motivates you through spirit and good will, while Pathos states real and actual facts that can persuade you to do great things. Works Cited Dutton, Garreth R. Comparison of Physician Weight Loss Goals for Obese Male and Female Patients. Ed. Perry G. Michael and Cutis C. Stine. EBSCO Host, n.d. Web. 25 Sept. 2013. Ellis, Jaye. Law and the Limits of Reason: Rhetorical Approaches to Self-Determination and the Use of Force. EBSCO Host, n.d. Web. 26 Sept. 2013. Graff, Nelson. Teaching Rhetorical Analysis to Promote Transfer of Learning. Ebsco Host, n.d. Web. 27 Sept. 2013. Kraus, Manfred. How to Classify Means of Persuasion: The Rhetoric to Alexander and Aristotle on Pisteis. EBSCO Host, n.d. Web. 29 Sept. 29. Mayer, John C. John Mayer Quotes. BrainyQuote. Xplore, n.d. Web. 26 Sept. 2013.

Report of Sun flower shop Essay Example for Free

Report of Sun flower shop Essay Sun flower shop is a small flower shop at Petaling Street. The shop has got 500 square feet big only. I have got sell many flower such as sun flowers, orchid, rose, lily, daisy and etc. Then, our shop also has delivery service for customer too. Almost our flower is from Cameron highland but some is imported from oversea. I was started this business since last year December. The beginning of the business is not very good. It is very hard to preserve the business. Sometimes, I may get one or two business in a day and I was carried all the flower to the garden or in front of shopping complex to ask couple buy the flowers from me. I will never forget the period of time memory. Even though, the sky is raining, I still holding the entire flower and ran to the mall. Last month was a busy month for me. I have been did a big promotion for those couple who came to buy flower during the valentine week, such as who has bought above 12 branch of roses will get free delivery service around KL area only , who bought above 24 branch of roses will get 10 % discount and so on. The most luck is i was hired a good helper. She is very good in designing and wrapping flowers. You give her some braches of the flowers and she will make her became a very wonderful bouquet of flowers. Many customers are praising her profusely on her technique of wrapping flower and they always will come back to my shop. So, I have been earned Rm 5000 for last month and I was really happy with it. After the promotion, this month my shop business becomes more stable. Now, I have got my regular customers and business. Besides that, I would like to share good news to you. Yesterday, a boy come to my shop and ordered to send 11 branch roses to his girl friend office for one month and he also order 500 branch roses and 100 lilies for his wedding event on next 2 months. I really get shock and happy to accept this order. Then, I also have been signed agreement with him and he also agreed to pay 50% deposit first. In addition, I also have accepted some order from wedding planner company and long term to provide flowers for them. Finally, I would like tell you my new plan. I have been planned to make my shop be bigger and extensive my business. Besides that, my helper also wants to join in our business. She will invest RM 15000 in our account. So I still holding 50% of the share, you are holding the 25 % of the share and she also is holding 25% of the share. I think end of this year, I will give you the bonus and very fast you can earn back your money. If you free, you are welcome to visit us at KL. I believe I will make the business bigger and I will create a website to our shop, so that people can order through internet.

Gender Affecting The Choice Of Taboo Words English Language Essay

Gender Affecting The Choice Of Taboo Words English Language Essay This paper is aimed to discuss further on the gender that affecting the choice of taboo words. I will focus on the sexual related word FUCK. Through this study, it is able to explain in sociolinguistics view. why there is less frequency of female apply the word FUCK in daily life. In addition, the observation through the usage of this word by Hong Kong native-born, it is a goal to reflect how society conceptions or interpretations on two sexes. Background In Hong Kong, the popular of using foul words is enhancing within ten years. Affected by Western culture, the English foul words like FUCK is gradually existed in Hong Kong. Yet, from writers experience, the use of FUCK word in daily life is male more than female. Thus, through the research we can see how the society values influence the communication process. The target people being observed is the Hong Kong native-born, whose values are the most representing the local interpretations on genders. Taboo language existed a very long time and there are some studies focused on the taboo field. K. Allen (2006) pointed out that there is no an absolute taboo word, the taboo refers to a behavior of a community in the particular situations and contexts. However, when the taboo words related to gender, like the sexual behaviors, tabooed bodily, sexual activities are become taboo language. Viewing on the sociolinguistic approach, this approach stated that there are relationship between use of linguistic in systematic way and social value. Statement Viewing the 20s of Hong Kong native-born, how the gender affecting the frequency of the word FUCK using in daily life. The possible respondents are the young adults in both genders within the age 20 to 29 distributed by educational level. Proposition From writers experience, young adults are commonly used this language then the elderly. In Hong Kong this modern city, the view of native-born citizen towards sex is still conservative. Thus, native-born people still carry a negative perception on the word FUCK. From the traditional view, patriarchy empowered the status of men and the view of sex and women speak behavior are followed the mens impression. This implied that women using the taboo language are an impolite and unsuited behavior of a lady. Until now, it is thought that Hong Kong native-born women are still influence by this custom. Bibliography review From the research of B. Murphy (2010) on examining taboo language across the age group, it is obvious to see the word FUCK is the most common sexual taboo word. The high frequency of this word is because FUCK is a transitive verb and carries multiple functions, including expressing emotional meaning, referential function and intensifier. (R. Wajnryb, 2004). Some theorists like Julian Burnside illustrated that our society judged this human action and sex is the illegal part of human existence thus FUCK is the impolite use of word. In my research, sexual words are taboo in Chinese traditional ideas. Thus, FUCK as a popular word in foul language. It is an important keyword to raise the way on society views on both genders. According the similar study by B. Murphy (2010) on the use of FUCK among different age groups, the young women aged 20s are concluded as the group freely to come across the ethical overtone and frequently apply profane phrases in daily life. Thus, I targeted my research to the young adults between 20s. Many previous studies showed that the communication way between men and women are different. Such as A.Peer (2005) mentioned, the stereotyped beliefs on the speech style of genders are based on the social status of men and women in society. Goddard and Patterson (2000) invented the word folklinguistics to define the talking behaviors of men and women. The women usually less swear than men. Some popular phrases like lady doesnt swear and man never cry reflected the expectation of the men and women act in various ways. I believe the society shared viewpoint is one the largest factors affecting the communication behavior towards genders. I think these theories also applied to Hong Kong. Methodology This paper is a qualitative research. Thus, the data collected for looking the patterns and the comparing to the theories. It is chose to use participant-observation as a tool to enter the group and have an informal interview to the target age group. I would be standing as the outside observer and play the active role to raise questions in the targeted group. Sources of data collection The data mainly gathered from three ways, organizing the collective discussions in face to face with target groups and the informal interviews. While face to face discussions can be viewed as gathering the spoken discourse, interviews ensure the quality of data got is valuable. Data from discussion is used to analyze the characteristics of both sexes in communication behaviors. Through the word FUCK, these interact behaviors can be reflected as the hidden attitudes on genders. On the other hand, the informal interview is a qualitative way to view the perceptions of these communication behaviors. Strength and weakness of data collection methods Collective Discussions (Focus group) facilitate researcher to gather various views on a topic because the sexual related word is a comparatively sensitive in Hong Kong. The dual moderator focus group is the effective way to observe the reactions of target participants. The designed questions stimulate the talk and interactions under defined topic in the groups. The speeches and experiences from participants can encourage the others to response and voice out their feelings on genders. This is a more objective view to observe the sentence structure and patterns difference within gender comparing to interviews. However, the ideas picked are only from the focus group. The data may not represent the views of all the people in age 20s. Moreover, the discussion involves more than ten people and the comments from participants would be persuasive and affect the others thought. Then, react of group members may not behave in a natural way and the data collected may not be accurate. Hence, organize few focus groups with different participants among twenties is the way to higher the accuracy of data collected. Informal interview (Semi-structured interview) is another way to collect the useful data and replenish the weakness from focus group. Interviewees are more willing to share their personal experience. The interviewer can adjust the questions in a flexible way according to the responses. The questions about genders and sex can be even more specific and sensitive. Although informal interview may involve the subjective view both in the questions and responses, it is a way to understand how the social value affects the choice of word in taboo language. In addition, this method ensures the quality of the data collected that is related to the topic and valuable. Instructions of data collection All the compulsory questions drafted should be asked in both collective discussions and semi-structured interviews. The optional questions are free to ask after finishing compulsory questions. The focus group will be organized in twelve people among the age of twenties and they should be all native-born in Hong Kong. As the groups will be formed three times, the numbers of participants will be altogether thirty-six people. The group should include all ages of twenties, at least one person in each target age. Every time the numbers of men and women are the same. The informal interview will be organized in face to face and on phone. The total numbers of interviewees are sixty. The interviewer should try to avoid using imperative questions for example; dont you think women swear less than men? The opened-ended questions are encouraged to ask if the interviewees are willing to answer. List of probable sources of evidence to be investigated List of questions asked of respondents Analysis Data analysis methods Case study analysis plan Expected outcomes and discussion

The Epic Poem, Beowulf - Beowulf and Heroic Virtues :: Epic of Beowulf Essay

Beowulf and Heroic Virtues      Ã‚   Although the main character in Beowulf is Beowulf himself, I believe that the single section which most concisely illustrates the heroic values in this poem occurs on pages 61 through 64 of the text, and is illustrated not by Beowulf's actions, but by Wiglaf's. Although Wiglaf is by nationality Swedish, he identifies himself as Beowulf's kinsman when he says "I did begin to help my kinsman." (Chickering 64)    Wiglaf, in coming to Beowulf's aid in the fight against the dragon, typifies several important heroic virtues. The most obvious of these is the importance of the relationship between lord and thane. In trying to persuade the other thanes to assist Beowulf, Wiglaf says, "Now the day has come that our liege lord has need of the strength of good fighters. Let us go to him, help our war-chief while the grime terrible fire persists." (Chickering 61) In stating this, Wiglaf reminds the other thanes of the necessity of holding up their end of the bargain in the lord-thane relationship. Beowulf is a good lord, who protects his thanes and dispenses treasure to them, and it is their turn to support him in battle in his time of need.    When Wiglaf comes to aid Beowulf against the dragon, he also illustrates the importance of the kinship bond. Beowulf states that "Fate has swept away all my kinsmen" immediately before he dies. (Chickering 63) As one of Beowulf's last surviving kinsmen, Wiglaf's aid would be especially valuable to Beowulf. As the editors of The Norton Anthology of English Literature point out in the introduction to Beowulf in their introduction to this text, relationships between kinsmen were extremely important to this society. (Introduction 23)    Wiglaf also exemplifies the heroic virtue of courage. He give no thought to his own safety or to the odds against him when he fights the dragon, but goes to help his thane and kinsman. In the fight he conducts himself courageously; the author of the poem says that, in attacking the dragon, "he took no heed for that head" -- that is, the dragon's head, which breathed fire -- but that "that hand of the brave man was burned as he helped his kinsman." (Chickering 62).    Finally, Wiglaf's action demonstrates the heroic virtue of living up to a promise made. "I remember that time we drank mead, when we promised our lord in the beer-hall -- him who gave us these rings -- that we would repay him for the war-arms if a need like this befell him," says Wiglaf of an earlier promise made by the thanes. The Epic Poem, Beowulf - Beowulf and Heroic Virtues :: Epic of Beowulf Essay Beowulf and Heroic Virtues      Ã‚   Although the main character in Beowulf is Beowulf himself, I believe that the single section which most concisely illustrates the heroic values in this poem occurs on pages 61 through 64 of the text, and is illustrated not by Beowulf's actions, but by Wiglaf's. Although Wiglaf is by nationality Swedish, he identifies himself as Beowulf's kinsman when he says "I did begin to help my kinsman." (Chickering 64)    Wiglaf, in coming to Beowulf's aid in the fight against the dragon, typifies several important heroic virtues. The most obvious of these is the importance of the relationship between lord and thane. In trying to persuade the other thanes to assist Beowulf, Wiglaf says, "Now the day has come that our liege lord has need of the strength of good fighters. Let us go to him, help our war-chief while the grime terrible fire persists." (Chickering 61) In stating this, Wiglaf reminds the other thanes of the necessity of holding up their end of the bargain in the lord-thane relationship. Beowulf is a good lord, who protects his thanes and dispenses treasure to them, and it is their turn to support him in battle in his time of need.    When Wiglaf comes to aid Beowulf against the dragon, he also illustrates the importance of the kinship bond. Beowulf states that "Fate has swept away all my kinsmen" immediately before he dies. (Chickering 63) As one of Beowulf's last surviving kinsmen, Wiglaf's aid would be especially valuable to Beowulf. As the editors of The Norton Anthology of English Literature point out in the introduction to Beowulf in their introduction to this text, relationships between kinsmen were extremely important to this society. (Introduction 23)    Wiglaf also exemplifies the heroic virtue of courage. He give no thought to his own safety or to the odds against him when he fights the dragon, but goes to help his thane and kinsman. In the fight he conducts himself courageously; the author of the poem says that, in attacking the dragon, "he took no heed for that head" -- that is, the dragon's head, which breathed fire -- but that "that hand of the brave man was burned as he helped his kinsman." (Chickering 62).    Finally, Wiglaf's action demonstrates the heroic virtue of living up to a promise made. "I remember that time we drank mead, when we promised our lord in the beer-hall -- him who gave us these rings -- that we would repay him for the war-arms if a need like this befell him," says Wiglaf of an earlier promise made by the thanes.

Essay About Criticism Of Shakespeares Plays :: essays research papers

Essay About Criticism of Shakespeare's Plays   Ã‚  Ã‚  Ã‚  Ã‚  When attempting to read criticism of Shakespeare plays one idea is clear: if the review was written more than five or ten years ago the essay is likely to be exclusive when it comes to the women in Shakespeare. Little attention had been given to the women of Shakespeare prior to the seventies feminist movement. The women in King Lear deserve attention just as women in every Shakespearean play do. A common idea among critics is that the women perpetuated evil and were not worthy of acknowledgment for anything else. Goneril and Regan are believed to be vicious, evil women and Cordelia the small, sweet daughter and while this interpretation may be true there are other aspects to consider which are not typically presented when reviewing these female characters. Each of these women is worthy of acclaim for her strengths of character as well as in opposition to the male characters and various subplots within Lear.   Ã‚  Ã‚  Ã‚  Ã‚  A common interpretation of Lear is one of the juxtaposition of good and evil within the play. Many traditional critics have made this idea their primary focus in interpretations which often ignores the feminist and class conscious theme that are also present in King Lear. Most recent critical essays of King Lear do make note of the class struggle within the play; however, critics tend to ignore the gender struggles which upon thorough reading are clearly as obvious as the class issues. I have chosen an interpretation of King Lear from 1960, by Irving Ribner and set it in contrast with a 1991 review by Ann Thompson. There are some interesting points made in both essays and some stark differences in ‘what and who' are the important themes and characters in Lear.   Ã‚  Ã‚  Ã‚  Ã‚  In Irving Ribner's essay, â€Å"The Pattern of Regeneration in King Lear,† Ribner focuses on Lear's regeneration as a result of the â€Å"suffering† he must undergo(Ribner 116). In the opening section of his essay, Ribner makes clear that he will approach his interpretation of King Lear from the perspective of Lear's spiritual rebirth. Ribner focuses attention on the suffering of Lear and of the process of rebirth through suffering that Lear is able to do. Lear is indeed the tragic hero but must go through great pains to achieve such notoriety. As Lear's madness progresses he is able to come closer to his epiphany. Lear becomes humble and succumbs to the fact that perhaps he is imperfect as father and king(Ribner 127-129). Humility is necessary for Lear's regeneration and it is through his process of pain that he is able to achieve rebirth(Ribner 128).

A Look into Ernest Hemingways Childhood Essay examples -- Biography B

A Look into Ernest Hemingway's Childhood Ernest Miller Hemingway was born on the morning of July 21, 1899. He was born in the house of his grandfather, Ernest Hall, on his mother's side. Both of his grandfathers influenced the character of Ernest Hemingway as it developed. Ernest Hall, at the time of little Ernest's birth, was widowed and living in Oak Park, Illinois, a suburb about ten miles from Chicago. Hall was a veteran of the Civil War, in which he fought valiantly before he was shot in the leg, but, out of respect and hatred of killing, did not allow anyone to speak of it in his presence. He later tried to commit suicide with a gun he kept under his pillow but was thwarted by Ernest's father who had removed the bullets. According to Jeffrey Meyers, "Ernest, who was six at the time, thought it was a cruel thing for his father to have done." Ernest's other grandfather was Anson Hemingway, who had also fought in the War, and also lived in Oak Park, where Ernest's parents met. The very nature of Ernest Hemingway can be cleanly divided into the often conflicting influences of his mother and father. Grace Hall Hemingway lived a charmed life and almost achieved success as an opera star, being a fairly gifted vocalist, but quit both because she was proposed to and because the lights of stage bothered her eyes (she had sensitive eyes due to a several month period of blindness set on by scarlet fever). Clarence Edmond Hemingway was a collector of coins, stamps, preserved snakes, and Native-American arrowheads, as well as an avid outdoorsman. He also went to college at Oberlin and became a practicing physician. However, his real passion and a good deal of talent lay in hunting, fishing, and outdoor cooking, and liv... ...e offers a brief and to-the-point biography of Ernest Hemingway. It has a list of his published pieces in chronological order, and highlights his life effectively while offering the author's personal commentaries on a number of more pertinent incidents. Meyers, Jeffrey. Hemingway: A Biography. New York: Harper & Row, 1985. Jeffrey Meyers writes an full biography of Hemingway. The text includes a number of stories to compliment the factual information. The Hemingway Resource Center. "Ernest Hemingway Biography > Childhood." 1993- 2003. <http://www.lostgeneration.com/childhood.htm>. This was the best online resource I found. It offers a good biography as well as giving a comprehensive bibliography (the above books included). It also harbors photos, and other interesting material from Hemingway's life including links to his works. A Look into Ernest Hemingway's Childhood Essay examples -- Biography B A Look into Ernest Hemingway's Childhood Ernest Miller Hemingway was born on the morning of July 21, 1899. He was born in the house of his grandfather, Ernest Hall, on his mother's side. Both of his grandfathers influenced the character of Ernest Hemingway as it developed. Ernest Hall, at the time of little Ernest's birth, was widowed and living in Oak Park, Illinois, a suburb about ten miles from Chicago. Hall was a veteran of the Civil War, in which he fought valiantly before he was shot in the leg, but, out of respect and hatred of killing, did not allow anyone to speak of it in his presence. He later tried to commit suicide with a gun he kept under his pillow but was thwarted by Ernest's father who had removed the bullets. According to Jeffrey Meyers, "Ernest, who was six at the time, thought it was a cruel thing for his father to have done." Ernest's other grandfather was Anson Hemingway, who had also fought in the War, and also lived in Oak Park, where Ernest's parents met. The very nature of Ernest Hemingway can be cleanly divided into the often conflicting influences of his mother and father. Grace Hall Hemingway lived a charmed life and almost achieved success as an opera star, being a fairly gifted vocalist, but quit both because she was proposed to and because the lights of stage bothered her eyes (she had sensitive eyes due to a several month period of blindness set on by scarlet fever). Clarence Edmond Hemingway was a collector of coins, stamps, preserved snakes, and Native-American arrowheads, as well as an avid outdoorsman. He also went to college at Oberlin and became a practicing physician. However, his real passion and a good deal of talent lay in hunting, fishing, and outdoor cooking, and liv... ...e offers a brief and to-the-point biography of Ernest Hemingway. It has a list of his published pieces in chronological order, and highlights his life effectively while offering the author's personal commentaries on a number of more pertinent incidents. Meyers, Jeffrey. Hemingway: A Biography. New York: Harper & Row, 1985. Jeffrey Meyers writes an full biography of Hemingway. The text includes a number of stories to compliment the factual information. The Hemingway Resource Center. "Ernest Hemingway Biography > Childhood." 1993- 2003. <http://www.lostgeneration.com/childhood.htm>. This was the best online resource I found. It offers a good biography as well as giving a comprehensive bibliography (the above books included). It also harbors photos, and other interesting material from Hemingway's life including links to his works.

Negative Effects of Aggressive Advertising Essay

Advertisements are everywhere, traveling by all ways possible, infiltrating the privacy that every person holds important to themself and their family. Ads may travel inconspiciously, while the final message they deliver through radio, tv, or billboards, is a harmful nuisance, and one that may root itself unscrupulously into the unconcious minds of honest people. Companies have taken on such aggressive promotional measures that advertising has become degrading, disruptive, and destructive. One of the most corrupt forms of advertising comes from cigarette companies. Cigarette advertisements are degrading not only because the products behind them are proven to be a health hazard, but because the advertisements are focused toward younger generations. Many advertisements use young, attractive, healthy looking models when advertising for a brand of cigarettes or beer. Company promotions have led people to affiliate certain products with feelings of happiness or euphoria. There is no doubt that people smoke the most heavily advertised brands of cigarettes. â€Å"Tobacco advertising increases young people’s risk of smoking by using themes that appeal to them, such as fun times, action, and being popular and attractive.† (Family Education 1). Ads that supply the Surgeon General’s warning along with the main body of the message are blatantly contradictive. These ads prove that there are many forms of advertising without any morals, and that companies will g o to great lengths to have their name and image promoted regardless of the results. The nation’s companies have put themselves before the children. Visual product promotions may not only corrupt viewers, they may also be financially destructive to the communities surrounding them. A billboard can negatively impact the visual character of the area as well as financially lower the surrounding property values. Local economies don’t suffer when communities control billboards. â€Å"A study in Pittsburgh, Pennsylvania found that property values rose as much as two hundred fifty five percent after the removal of nearby billboards† (â€Å"Scenic America† 3). Negative aspects of billboards greatly outway the very few, positive, economic upturns a sign  may provide. Billboards may advertise products from television companies to tacos. A sign that fufills its purpose may only provide an increase in profit for one individual business, but in turn will cause a much greater loss in local property values and visual pollution. Visual pollution is the obstructing presence of objects that do not compliment their surroundings. These include stratigically placed advertisements on roads and highways that hinder the aesthetic beauty of consistent, natural surroundings. â€Å"I do not think the short term gain such signs would bring to my business are worth the permanent degradation to our scenic roadsides or the insult to our citizens and visitors who have come to expect more of us† (Scenic America 3). Yet, the degenerative billboard industry flagrantly continues to defeat attempts at regulation. Once again, aggressive advertising has demonstrated that some companies will resort in placing themselves before the community. Not only can advertising be destructive and degrading, it can easily be disruptive. Annoying phone calls may not be considered a dangerous menace, but they do severely disrupt the daily flow of business and personal life. The feeling of invasion is commonly felt when a telemarketer interupts a family dinner, or disturbs a Sunday afternoon nap. The phone call becomes an intrusive cloud that no one cannot hide from. Missouri Attorney General Jay Nixon said, â€Å"Ever since the founding of this country you’ve been able to put a no-trespassing sign on your property. With the invention of telemarketing, that no-trespassing zone no longer includes your dinner table† (Savoye 2). There is no purpose for an advertising operation so aggressive that it breaches the privacy of the American home. This type of disturbance indicates corporations are stepping over the boundaries. When people do nothing to stop the actions of telemarketers, it indicates that control is lost and that th is sort of aggressive advertising is accepted. It is the lack of rigid control over ruthless telemarketers that implies society has been completely enveloped into a world of infinite, disruptive, worthless persuasion. E-mail has created a new form of quick, reliable communication, but recently has been shadowed by another form of troublesome advertisement, spam e-mail. Spam has increased so drastically within the past five years that it has  created a burden that affects almost any person with an e-mail address. It has even come to hinder the very foundation it was built on. â€Å"The explosion of spam today threatens to flood the critical arteries of the networks that carry all e-mail, whether consumers want it or not† (Wenzel 1). Spam has elevated product promotion to a different level where quantities are so tremendous that they block all potential of decent communication. E-mail boxes are so often emptied without the content being reviewed that the advertising email has already destroyed the opportunity of being effective and now poses a hindrance to the efficiency of the entire world network. Perhaps if the nation depended on a much weaker economy, such aggressive advertising could be relevant even if it destroys the privacy of individuals, the beauty of the nation’s landscapes, or attempts to promote unhealthy habits among children. Some view billboards as nothing more than a harmless structure of posts and panels. Many believe that signs are necessary to provide consumers with the perpetual temptation of newer products. It is understandable that entrepreneurs want to make money, but, morally, these aggressive actions by companies should not be endured even if the economy did make a turn for the worst, and they certainly should not be commonplace now. Aggressive advertising is an infestation of termites knawing at the honest framework of society. Much of the work in promoting products involves a dishonest form of thinking, and one that strives to root itself into the next generation. Advertisements have infiltrated almost every part of the nation and have manipulated the very core of society. Corporations have been to the extremes of advertising, only to create ads that disrupt, degrade, and destroy the quality of life. Works Cited Wenzel, Elsa. â€Å"Spam Wars Get Serious† PC World 2 June 2003 24 June 2003 Savoye, Craig. â€Å"States Spare Residents From Telemarketers† google.com 22 December 2000 24 June 2003 Scenic America â€Å"Billboard Control: Fighting Visual Pollution† yahoo.com 24 June 2003 Family Education Network â€Å"Cigarettes — Don’t Believe the Hype† yahoo.com 24 June 2003