Banner Advertisement

The constant development of product in the market and the continuous innovation of technology have required or opened a new opportunity for the marketers to advertise their products to the target consumers. Today, the convenience of technology is being used not only for learning and entertainment, but also for selling products in the market. Today, banner advertisement or sometimes called as ‘web banner’ is one of the most effective ways of reaching the customers anywhere in the world.Just like other forms of marketing channels, banner ad has the ability to influence the consumers’ behavior and persuade them to buy the products that the society can see on the internet. However, the sudden decision of the customers to buy the product after seeing it on screen makes banner ad most effective among other marketing communications. Unquestionably, E-commerce is one of the products of technology. The evolution of technology has influenced the marketers as well as the con sumers to find other ways of selling and purchasing.Nowadays, online marketing has been the most efficient way for the marketers in reaching their consumers and even the potential customers of the products that are being offered in the market. Effective E-Marketing Campaign Effective online marketing does not depend on the appearance of the banner ad on the internet. Although e-commerce is efficient because it has the capability of reaching the market at any given time does not mean that the marketers should disregard the other important factors of marketing.Proper evaluation and marketing research are also done in order to have a successful business and appropriate profit at the same time. Thousands of products are already advertised online and many of them have succeeded in gaining customers awareness and loyalty and are even able to expand the business by targeting more markets and penetrating more countries. However, the convenience of using the internet for marketing requires g ood concepts with appealing and persuading effects to the buyers.In other words, functionality and design are both important in online marketing, but the strategies should still be present in order to reach the expectation of the company. Even though banner ads have been accepted in the society today, the company should still consider other factors that may affect the products, the consumers’ behavior, and the company itself. Some people prefer online shopping, some rarely browse the net to search for the product that could be bought in the market, and some are just being influenced by the appearance of the web banner.Consumers’ behaviors are not being considered only by the large manufacturers; in fact, online marketing can also be risky because the business firms may not be able to reach the expectation of other segments in the market. Creativity in making web banners is important in getting the attention of the online shoppers. Some of the banner ads are too colorfu l and filled with animation while some appeared to be very simple. The design of the banner ads may be based on the product category or company’s technique in attracting the potential buyers.As marketers, observing the banner ads of other products online may give them an idea on how are they going to execute the web banner of their products. It does not mean imitating the concepts of other companies, rather getting an idea on which banner ads have the most effective online campaign and which ads did not attract their attention while browsing the net. It is also necessary that the company knows what message they would like to convey to the online shoppers. The banner ads should contain not only the image of the product but also the significance and the brand’s unique selling proposition to get the attention of the market.Controlling the file size should also be considered by the online marketers in creating the web banners. Online campaign should consider the functional ity of technology in advertising their products. Some banner ads do not reach the anticipation of the marketers because they fail in the market. In other words, the web banners are often ineffective regardless of its good colors and animation. Huge banner ad does not guarantee a successful business for the company. Sometimes bigger ads have the bigger problems in appearing online because of its file size and loaded graphics and design (King, 2009). Efficiency of Banner AdsMany companies have already reached a high level of success in the marketplace with the help of e-commerce. While some companies were able to expand their businesses, some on the other hand have failed despite the excellent promises of online marketing. Undeniably, marketing is another great opportunity for the companies in the market. Aside from having the opportunity to gain an appropriate market share, they are able to work with technology and conform to societal changes at the same time. This new technique of a dvertising is now considered as most efficient and least costly marketing communication.The accessibility of computer has created a positive impact to both marketers and consumers. With each click, the marketers are able to gain profit and the consumers are able to shop without taking up too much time and effort. The flexibility of internet is an advantage for business transactions making the cycle of marketing easier and faster. Aside from having the order in just few clicks, the company is also able to measure the effectiveness of their online campaign. Through this technique, marketers may improve the banner ads or replace them if the company noticed that it is no longer effective (Superpages.com). The images of banner ad on the net help the company in gaining brand recognition from the consumers. The web banner has the ability to leave a trademark on the consumers’ minds and even encourage the customers to buy the product that is being advertised. Although banner ads can give the customers only limited information, many marketers and consumers are still relying on its efficiency (Warren, 2009). On the other hand, a web banner still promises great opportunities of product growth and business expansion. References King, J. (2009). 10 Tips for Creating an Effective Banner Ad Campaign.Microsoft Small Business Centre. Retrieved February 17, 2009, from http://www. microsoft. com/australia/smallbusiness/themes/sales-and-marketing/10_tips_for_creating_an_effective_banner_ad_campaign. mspx Superpages. com. (2007). Advantages of Online Marketing. Retrieved February 17, 2009, from http://advertising. superpages. com/learning/advantages-of-online-marketing. shtml Warren, S. (2009). Advantages and Disadvantages of Internet Marketing. Ezine Articles. Retrieved February 17, 2009, from http://ezinearticles. com/? Advantages-Disadvantages-Of-Inte

Automated Car Parking System

Barchester City Council in the center of Barchester manages seven car parks. The Council is in need of a car parking system to automate daily operations of car parking like controlling barriers, handling payment and issuing tickets. Core activities aside, the council also wants to automate car parking management like problem recording, monitoring service level agreement with the security pany that provides a guard at the car parks and issuing season tickets. This report provides the analysis of the functionality, possible ou es, risks of taking information systems and the resources required to implement it. To automate daily car operations and its management tasks, the following areas are proposed to integrate into the new system. The new car park system will operate payment for car parking and entry and exit of the car from the car park. Car parking will be of two different types – ordinary customers, who will be able to pay for the parking when they are using it. Seasoned ticket holders, who will have the privilege to park in designated areas from Monday to Friday, and an advance has to be paid by them which can be for three, six or twelve months (Sabnam, Das, & Kashyap, 2016). While nearing the entry barrier, a sensor placed under the road will detect and the control pillar will display ‘Press Button.' For the regular customer, the ticket will be printed within five seconds after the button is pressed, and a ‘Take Ticket’ text will be visible. Pulling the ticket will raise the barrier. In case the park is full, no tickets will be issued. During exit, the ‘Press Button’ display will be activated if there is a car waiting (Dong, Jin, & Hou, 2014, p. 1770). In the case of seasoned ticket holders, the user inserts the season ticket which checks for some conditions like if it is the weekday, the validity of tickets, among others. The barrier is raised only when all checks are passed, and the checking operation should not take more than five seconds (Sumathi, Varma, & Sasank, 2013). The time of entry is also recorded. The ticket issued will have a barcode which will include date, time and number of the entry to the car park and th e same information will be printed on the ticket in human readable form (Mahmud et al., 2013, p. 722). As Tsang & Leung (2013) stated, for payment, the regular customer has to go to the pay station for payment when the customer is about to leave. The automated system will pare the information on the ticket's bar code with the stored information. If a date is matched, then the barrier is raised, and if not then the display tells the customer to visit the office who will manually check the ticket (Agerholm et al., 2014). As expressed by Jog et al., (2015), the customer while approaching the exit barrier, the sensor detects the vehicle and the control pillar displays ‘Insert Ticket' to the customer. The barrier opens only when the time does not exceed more than 15 minutes between payment of the ticket and checking of the ticket. If more than 15 minutes has passed alarm rings and the customer can then speak with the office attendant by showing the ticket (Baglane, 2014, p. 75).  Ã‚   The Council has tied up with security panies to inspect the car parks periodically. The security guards have a card which when punched to the card reader at the car park office, the arrival and departure time is recorded. It works almost the same way with seasoned ticket holders (Mohammed, 2015). The car parking management system handles all the other tasks that are not managed by the regular operation system. Security SLA is similar to service level agreement the council has made with the security panies. An exception report is generated monthly which tells if the number of visits or the duration of the visit of the security pany is lesser than the minimum required as laid out in the contract (Whaiduzzaman, 2014, p. 330). As stated by Kenaid & Ali (2016), for selling season tickets a sub-system is required. The season ticket is issued to either a pany or an individual's name, and the contact details on the pany are recorded. The ticket will carry the issue and expiry date and will be valid for three, six or twelve months. The information on season tickets has to be made prior available to the operation systems (Ang, 2013, p. 5). A renewal form is also sent to the season ticket holders two weeks before their cards’ expiry date. Renewing before the expiry date will set the season ticket valid for another three, six or twelve months. A record also has to be maintained which will show the usage of the season ticket as pared to the ordinary customer for the same period regarding costs (Hanche, 2013). According to the Washington, DC: U.S. Patent and Trademark Office (2015), the fault recording system will record any problems related to car parks. Faults can include things such as doors and windows to equipment such as security cameras, card readers, and barriers. Reported time and date of fault is recorded for service level agreement. As stated by Washington, DC: U.S. Patent and Trademark Office (2014), in case the fault lies with any aspect of the operational system, then the maintenance pany has to be notified immediately. Council’s direct labor organization will be notified of any other issues. A monthly statistical report is required to show records of the date and time the fault is fixed, the panies that were allocated and the time taken to set (U.S. Patent No. 8,624,756, 2014). A record is necessary which will keep track of all the tickets issued in a year for the Council to carry out the annual review of ticket costs, to estimate revenue for the next year. For the proposed Information System of the automatic car parking external resources that are required are: The operating system version can be Unix, Linux, Mac or Windows (Patterson & Hennessy, 2013).   It is necessary for the employees to interface with the Parking Management System with their personal puter (Mienkina et al., 2015). As opined by U.S. Patent Application No. 13/748,152 (2013), it is required for employees to access their accounts and for administrators, manage payments and generate reports. Local Area Network munication interface via Ethernet (U.S. Patent Application No. 14/454,440, 2014). Computers used must be at least Dual Core machines for a system to work optimally. The design needs to be flexible and modular enough for the structure to be upgradable or changed as per design requirement (Wong, 2015, p. 600). As stated by Saware (2016), certain risks e with integrating information system in car parking system. It can be confusing for those who are unfamiliar with the system and have a fear of the system's breakdown. At high peak hour volume, the system may break down or may not be able to cope (Wang, 2014, p. 975). With the emergence of newer technology, the existing system will b e quickly outdated and replacing the system will result in a higher cost. There is also the uncertainty that the building department may not review or approve the process (Ferreira, 2014, p. 475). With the proposed system in place, there will be a better perception of security as customers would not step out of their space. This system will be beneficial to tight parking spaces where ramped parking structure cannot be a modated. As the parking space will be utilized to the maximum, the parking efficiency will be very high regarding space and costs. The mon problem with looking for parking space will be solved, and since the cars would not roam around for available space, therefore, emissions will be reduced. Less chance of any vehicle mishaps since at every step the system will guide the car. Familiar parkers will require less intervention of the office staff. pared to the bined walking time/parking/driving in conventional ramped parking structures, the retrieval time will be much less with the automatic car parking system. Openings in exterior walls or ramping floors would not be required, and facade integration will be easier. To implement the automatic car parking system the proposal made was to divide the system into two parts – Operational System and Management System. Operational System operates with payment related operation for car parking. Tickets issued are mainly two types – ordinary customers for those using the parking space on a usage basis, and season ticket holders, who possess a ticket for three, six or twelve months and get designated car parking space on weekdays. Operations included in the Operational System includes payment at the pay station, opening, and exit of barriers of the car park, issuing tickets and recording of security visits by security guards. Management Operations include those services which are not handled by the Operational System.   It includes making reports on service level agreements, a sub-system for selling and renewing tickets, fault recording with faults related to the doors and windows to the equipment of Operational System. The various risks as sociated with implementing an automatic car parking system includes incurring huge costs on moving to a new technology, the unfamiliarity of users with the new parking system, system breakdown and issues during high volume of traffic. The proposed ou e is said to be quite positive as it will be a definite upgrade over mon ramped parking spaces regarding space and cost efficiency, less emission, better security and easier navigation.   Agerholm, N., Lahrmann, H., Jà ¸rgensen, B., Simonsen, A. K., & Tà ¸fting, S. (2014). Full-Automatic Parking registration and payment. In  Proceedings–10th Its European Congress. Ertico-ITS Europe. Ang, J. T., Chin, S. W., Chin, J. H., Choo, Z. X., & Chang, Y. M. (2013, June). iSCAPS-Innovative Smart Car Park System integrated with NFC technology and e-Valet function. In puter and Information Technology (WCCIT), 2013 World Congress on  (pp. 1-6). IEEE. Baglane, S. B., Kulkarni, M. S., Raut, S. S., & Khatavkar, T. S. (2014). Parking Management System.  International Journal of Modern Engineering Research,  4(2), 72-77. Berman, S. B. (2014).  U.S. Patent Application No. 14/454,440. Brandmaier, J. A., Gillespie, J., Hughes, S., Koza, D., Loo, W., & Lowry, F. (2015).  U.S. Patent No. 9,019,092. Washington, DC: U.S. Patent and Trademark Office. Brandmaier, J. A., Gillespie, J., Hughes, S., Koza, D., Loo, W., & Lowry, F. (2014).  U.S. Patent No. 8,799,034. Washington, DC: U.S. Patent and Trademark Office. Dong, H. R., Jin, S. T., & Hou, Z. S. (2014, June). Model Free Adaptive Control for automatic car parking systems. In  Intelligent Control and Automation (WCICA), 2014 11th World Congress on  (pp. 1769-1774). IEEE. Ferreira, M., Damas, L., Conceià §ao, H., d'Orey, P. M., Fernandes, R., Steenkiste, P., & Gomes, P. (2014, June). Self-automated parking lots for autonomous vehicles based on vehicular ad hoc networking. In  2014 IEEE Intelligent Vehicles Symposium Proceedings  (pp. 472-479). IEEE. Ganot, Z. (2014).  U.S. Patent No. 8,624,756. Washington, DC: U.S. Patent and Trademark Office. Hanche, S. C., Munot, P., Bagal, P., Sonawane, K., & Pise, P. (2013). Automated Vehicle Parking System using RFID.  Volume-1, Issue-2. Jog, Y., Sajeev, A., Bidwans, S., & Malick, C. (2015). Understanding Smart and Automated Parking Technology.  International Journal of u-and e-Service, Science and Technology,  8(2), 251-262. Kenaid, B., & Ali, S. (2016).  U.S. Patent No. 20,160,110,926. Washington, DC: U.S. Patent and Trademark Office. Mahmud, S. A., Khan, G. M., Rahman, M., & Zafar, H. (2013). A survey of intelligent car parking system.  Journal of applied research and technology,  11(5), 714-726. Mienkina, M., Circello, J. C., Mei, W., & Xiao, Y. (2015).  U.S. Patent Application No. 14/708,969. Mohammed, T. S., Al-Khairi, W. K., Al-Jubouri, A. T., & Shamas, O. S. (2015). Development and Implementation of an Automated Car Parking System.  Applied Mechanics & Materials. Patterson, D. A., & Hennessy, J. L. (2013). puter organization and design: the hardware/software interface. Newnes. Raleigh, G. G., Tellado, J., Green, J., Lavine, J., James, J., Nguyen, L. A. M., & Carter III, R. B. (2013).  U.S. Patent Application No. 13/748,152. Sabnam, M., Das, M., & Kashyap, P. A. (2016). Automatic Car Parking System.  ADBU Journal of Engineering Technology,  4. Saware, N., Waje, S., Kore, M. M., Patil, T., & Nanaware, P. (2016). Perspicacious Vacant Car Parking Detection System. Sumathi, V., Varma, N. P., & Sasank, M. (2013). Energy efficient automated car parking system.  International Journal of Engineering and Technology (IJET),  5(3), 2848-2552. Tsang, C. L., & Leung, Y. W. (2013, July). Automatic Redemption of Free Parking in Shopping Malls. In puter Software and Applications Conference PSAC), 2013 IEEE 37th Annual  (pp. 286-287). IEEE. Wang, W., Song, Y., Zhang, J., & Deng, H. (2014). Automatic parking of vehicles: A review of literatures.  International Journal of Automotive Technology,  15(6), 967-978. Whaiduzzaman, M., Sookhak, M., Gani, A., & Buyya, R. (2014). A survey on vehicular cloud puting.  Journal of Network and puter Applications,  40, 325-344. Wong, K. S. L. (2015). Flexible design principles.  Facilities,  33(9-10), 588-621. With a decade's experience in providing essay help,

Profiling Australian TSM as a Foreign Direct Investment Prospect Assignment - 1

Profiling Australian TSM as a Foreign Direct Investment Prospect - Assignment Example The tourism industry in Australia is still faced with challenges which impede the maximization of returns. In order for the sector to realize its potential, increased investments in hotel capacity, tourism infrastructure, and labor supply are highly required. These challenges are present opportunities for potential foreign direct investors to do business in such areas, including the aviation infrastructure, recreation, arts, and accommodation.Be that as it may, the level of optimism for investing in the tourism sector in Australia has tremendously improved in the last two years (Australia Trade Commission, 2013). Market size and development potential are important factors that influence the tourism service industry and FDI inflows.Australia rests within the world’, best performing tourism region, as well as the biggest global aviation market.The Australian government launched Tourism 2020, a programme intended to raise Australia’s overnight tourism expenditure to Aus$140 billion by 2020.The high growth economies of Asia present an opportunity for the flourishing of the tourism industry in Australia. In May 2014, accommodation occupancy in the capital city of Australia reached new peaks, surpassing 80 percent in Adelaide, Sydney, Perth, and Melbourne. Demand for accommodation is still on the rise, thereby boosting the hotel sectors (Australia Trade Commission, 2013).  High demand from Asia plays an important role in attaining growth in the global visitation of Australia. The Asian continent is recognized as the world’s fastest-growing market for tourists. This is necessi tated by stable economic growth, a developing urban and wealthy middle class, as well as the fastest growing aviation industry in the world.

Student press freedom Assignment Example | Topics and Well Written Essays - 750 words

Student press freedom - Assignment Example The freedom of the press is quite vast, such that a few politicians have referred to the public press as the fourth estate, essentially conferring on it the same degree of importance and significance as the other three branches of the government. It can conduct its own inquiries in search of truth, in the name of public interest, like investigative journalism in which certain anomalies involving public funds can be uncovered, as an example. Freedom of the press carries with it vast powers but imposes the strict standards of ethics and principles adopted by the members of the press who consider their job as a profession. As such, the press refers originally to previous regimes in which news and information are obtained from newspapers, but in todays digital world, press also refers to all types of media available, like print, radio, television, and Internet (e-mails, blogs, and social networking sites) where information can spread very quickly indeed on a worldwide basis. The right to exercise this freedom is synonymous with all the responsibilities to exercise it in a responsible manner, to prevent abuses, promote welfare, and maintain journalistic independence. This paper discusses some of the issues involving the laws on media, and in particular, the specific sub-topic of freedom of the student press. In this regard, students who work in their own student or school publications learn firsthand the basics of what responsible journalism is all about, gaining valuable experience in the exercise of this important basic constitutional right.

Business communication Essay Example | Topics and Well Written Essays - 500 words

Business communication - Essay Example the staff motivated and producing at a high level of performance it is imperative for the executive managerial staff to keep the lines of communication open. Business communication plays an important role in my day to day activities at work. Everyday my supervisor provides me with a written list of the things that I am supposed to do during my shift. The supervisor when he provides me with the list verbally speaks to me for about five minutes. The first couple of minutes are usually composed of informal information, but the rest of the time he communicates precisely what tasks I am supposed to perform during the day. Another form of communication which I have to closely monitor is electronic information. The growth in electronic communication in the 21st century is staggering (Johns, 2005). All company memos are sent to the employees via email. Each employee has their own corporate email account. Each week there is a staff meeting between the managers and all the employees of the company. The meetings are recorded by video for documentation and quality control purposes. Each employee has a phone in their desk with a specific extension. T he company encourages the employees to talk through the phone with other colleagues about business matters instead of walking to their desk. The phone is also used for business communication between the employees and any customer that calls the firm. An alternative form of communication that is also used by the company to maintain communication with the firm’s customers is an online forum. The forum is used to answer customer questions and inquiries. This forum also has the capability to communicate with customers through a live chat. â€Å"The truth is that the most important part of customer care is effective communication and all the things that go with that† (Dalecarnegie, 2010). The different forms of communication devices and techniques utilized by my firm help me in my daily activities because it facilitates my work. I

Performance appraisal policies Essay Example | Topics and Well Written Essays - 750 words

Performance appraisal policies - Essay Example Walmart, Google and Apple are very reputed companies in the global market and hold a significant place in the list of Fortune 500 companies. Discussing about the performance appraisal of these companies this can be said that Walmart is using performance appraisal system for the purpose of evaluation. The management of this company has set four standards which are below standard, above standard, standard and outstanding performance. According to these levels they are evaluating the productiveness of their employee’s performance in the organizational activities. New joiners are received two times evaluation at the first fiscal year and other employees receive the same one time in a year. Management has decided that all employees should spend at least 6 months at their current position before getting any kind of promotion. The employees who are giving outstanding performance in the organization can receive monetary reward at any time in a financial year. Compensation and benefit are structured according to the performance evaluation of every employees and it can differ from person to person (Armstrong, 2006). Again in case of Apple Inc. this can be said that this company does not provide any kind of guarantee for lifelong employment opportunities without standard performance. So management of this company always focuses on this fact that employees should take responsibilities to achieve target growth to survive in this company. The company has set organization centric goals and target to recruit only qualified and skilled persons in the respective fields. The management of the company is doing performance appraisal of its employees on annual basis and high performers are getting exclusive rewards for their performances. The company is paying a variety of incentives to its employees such as long term care insurance, employee

Teacher leadership mentoring Essay Example | Topics and Well Written Essays - 1000 words

Teacher leadership mentoring - Essay Example First and foremost, the best plan for Ms. Thomas is to show that she has authority and control of all the activities carried out in class. She must ensure that all activities conform to the expected conduct of students in the class and supervise all work done even though in groups. It has been observed that some students are often found wandering during learning period which should not be the case. Managing effectively in class has several advantages as this would reduce the burden that seems to be negatively affecting her performance. With regards to student engagement, the best plan is to focus on the role of the student and make it the center of the educational process while she as the teacher would act as a regulator or facilitator that guides the learners throughout the lesson. This can be done through encouraging pupils to participate in class through responding to questions raised or to place the students in groups where they are given tasks to do then asked to give feedback to others. It has been noted that there is less student activity where the teacher is talking throughout the whole lesson with little input from the learners who are supposed to be the beneficiaries of the knowledge they acquire from the teacher. When students work together to accomplish shared learning goals, there would be highly chances that they would master what they discuss in class which is a very good plan for Ms. Thomas to be able to entice the students to participate in class. It is very important for the students to work toge ther in order to share and exchange the ideas with others since they will feel that knowledge can be generated through feedback and communication with others which makes them become more realistic than teaching through the book and focus on homework only. Group work is recommendable since it inculcates a sense of interdependence where the students would discover that the